Making Outreaches Missional
Wednesday, January 16th, 2008According to the research completed by Ed Stetzer about what makes church plants most sustainable, new churches that include outreaches like block parties fare better than those that use door to door evangelism strategies. These outreaches serve several important purposes: 1) they help build team cohesion; 2) they stretch team members outside their comfort zone; 3) they provide another marketing opportunity; and 3) may help us connect with potential visitors to our launch.
Many of our outreaches however, are more marketing than missional. Being missional has to do with organizing our church life AND the personal discipleship of our team around relational connections with people. Being in the community is an important step toward growing a real missional DNA, but the postman is in the community too, and he/she is not necessarily missional. Being “sent” means not only “showing up” in the community, but actually connecting with people in a caring way. Missional DNA shows up as our people become more committed and comfortable in reaching out to new people on their turf.
The number of people in your team that actually make a personal connection with someone new during the outreach is often very limited. Our people get busy during these outreaches, but they don’t always talk to anyone. Could we use our planned outreaches to build a greater relational and incarnational DNA in our plant team? We know that the more that the entire team becomes connectors, the healthier and larger the church launch.
Here are some suggestions about making our outreaches missional growth opportunities.
Structure outreaches relationally. Don’t do ring and run outreach. Plan the outreach to require some kind of conversation—make it comfortable and non-invasive, but conversational. This is the difference between just washing windows for free, or taking a brief survey while you wash windows. Surveys, like those in a needs assessment help those who are not highly skilled talkers to learn to start conversations.
Model relationship building. Talk about this in advance and tell success stories when you are done that amplify the importance and ease of talking with people. Share skills in conversation starting. Don’t only tell the most exciting stories, tell the simple ones where a quiet team member had a positive conversation.
Pair people to stretch their networking skills. Place those who are not easy talkers, with those who make this look easy. Teach the strong relational leaders, to take turns talking with others and to encourage those who are being stretched.
Do Needs Assessment survey work during the outreach, so that lots of conversations are started. By simply adding needs assessment to your existing outreach calendar, you ensure that in every contact a conversation is started. To learn more about needs assessment, join a free conference call, or attend the February 5,6 Needs Assessment Training in the national capital area of Virginia.